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Halloween
Target Markets
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Auto Dealers Newspaper Banks Police Department Clubs/Organizations Restaurants Fire Department Retail Stores |
Food/Grocery Schools Hardware T.V./Radio Hospitals/Medical Veterinarians Insurance |
Slogans
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"Children should be seen, not HURT" "Happy Halloween" |
"Have a safe Halloween" "Trick or Treat" |
Click to view Stock Pencil Designs: | |
Distribution Ideas
Giveaways –at place of business or home. Give promotional items to employees to hand out at their homes. This creates goodwill with employees as well as throughout the communities they live in.
Donations –Community organizations like fire dept., Rotary/Kiwanis, boy/girl scouts, teen centers, churches, etc. that are hosting holiday celebrations. Again, goodwill is created with members and participants.
Thank you gift –hand out promotional items when a purchase is made or a service is provided, like salons, banks, grocery chains, retail stores, hardware stores, etc.
Sponsorships –organizations gather support from several businesses to host a community party and promote with print media and promotional products.
Case Histories
Pencils
-A bank purchased pencils and offered them to employees to take home and hand out in their own neighborhoods creating good will with employees and throughout local communities.
-A grocery store handed out pencils at the cash registers to you children during the week of Halloween.
Pens
-In September a large amusement park purchased pens to handout to several schools to advertise a “fright fest”. Every weekend in October the park was open with Halloween themed activites like haunted houses, mazes and games along with rides.
-A fire department sponsored a Halloween Costume Parade and gave away pens and pencils to the participants.
Tokens
-A pumpkin farm tossed out tokens from a parade float on Labor Day advertising their business and a discount on admissions during the month of October.
-A children’s clothing store purchase tokens offering a discount on a future purchase and gave them out with candy to the Trick or Treaters at the mall sponsored Halloween event.
Magnets
-A police department gave away nite-glow magnets and pencils when delivering safety talks to the children about Halloween. The magnet listed several rules to follow.
-An insurance company listed Halloween safety tips and mailed them to clients during the month of October.
-A vet’s clinic offered magnets w/ Halloween safety tips for pets to owners visiting them the week of Halloween.
Drinkware
-A haunted house that was raising money for a children’s hospital was able to raise additional money by selling cups of cider. The cup was a reminder of the event and recognized individuals and or companies that made donations.
-A T.V. station donated cups to local fire departments that were sponsoring Halloween parties, creating goodwill with the department members and parents/children attending.
-Upon paying admission to an Halloween event, a popular bar/nite-club gave out a “Halloween Beer Stein” with a spoof on Halloween rules such as:
| ...... | -When it appears you’ve killed a monster never check to see if it’s really dead. |
| -Do not search the basement if the power has gone out. | |
| -If appliances operate by themselves-get out. | |
| -If your friends start hissing, growing lots if hair, grow large teeth and their face contorts – get away from them. | |
| -As a general rule, don’t solve puzzles that open portals to hell. |
Key Fobs
-An Insurance company distributed key tags to adults at a popular corn maze and fall festival prior to Halloween with the slogan “You’re the key to a safe Halloween, watch for children”.
-An Auto Dealership donated key chains as a part of a goodie bag for a charity sponsored Halloween party for adults.
Nite Glow Pencil
-A fire department was throwing a party for children in an effort to promote a safer alternative to trick or treating. The fire department handed out Halloween pencils with "Have a Safe and Happy Halloween" and the name of the fire department to parents of the children. They created goodwill with the parents of the children attending and the children were able to use the pencils and remember the event for a long time.
-A bowling alley wanted to promote their new concept for midnight bowling. They placed articles in papers with a coupon that guaranteed a free gift to those who presented it at the midnight event. Every person that brought the coupon received a pencil. When it was time for bowling to begin, the lights on the lanes were turned down and everyone realized that the pencils actually glowed in the dark. Opening night was a success and the pencils were in high demand for weeks to come.
-In order to increase membership, a country club hosted a road race at night for elementary students and their parents. Upon completion each child received a Nite Glow pencil that read “Moonlight Run… brought to you by the country club that lights the way”. Parents were very pleased with the outcome and the pencils were a great reminder of how well the event went and increased the awareness of that country club.
-At a cavern tour each tour guide carried a handful of Nite Glow pencils while their group was instructed to “follow the glow where ever it goes”. At the end of the tour, each person who completed the hike was handed one of the pencils that the guide carried. The pencils had the name of the cavern they just explored and a website they could go to for more information on that cavern.